Introduction
As the digital economy keeps booming across Southeast Asia and Latin America, affiliate marketing continues to be one of the easiest and most cost-effective ways to earn money online. Among the top opportunities today is the Shopee Affiliate Program, which allows creators, influencers, bloggers, and everyday internet users to earn commissions by promoting Shopee products.
Whether you’re just starting out or already have an audience, this step-by-step guide will show you how to make money with the Shopee Affiliate Program in 2025, including how to sign up, create affiliate links, boost conversions, and scale your income over time.
What Is the Shopee Affiliate Program?
The Shopee Affiliate Program is a performance-based marketing program that allows individuals and publishers to earn commissions by promoting Shopee products. When someone clicks your unique affiliate link and completes a purchase, you earn a percentage of the sale.
The best part?
✅ You don’t need to sell your own products.
✅ You don’t need inventory or customer service.
✅ You can start for free and from anywhere.
Whether you’re in Indonesia, Malaysia, the Philippines, Brazil, or beyond, Shopee’s affiliate program is a fantastic way to tap into one of the fastest-growing e-commerce platforms in the world.
Why Join the Shopee Affiliate Program in 2025?
- 🧡 Huge product variety – Millions of items across categories
- 📈 Fast-growing e-commerce traffic in emerging markets
- 💰 Attractive commission rates
- 🛒 High conversion rates due to Shopee’s fast delivery and cash-on-delivery options
- 🔧 User-friendly dashboard and tools
- 🌎 Localized platforms for various countries
How the Shopee Affiliate Program Works
The process is simple:
- Sign up for Shopee’s affiliate program (via Shopee or a network like Involve Asia, Impact, or Accesstrade depending on your country).
- Choose products you want to promote.
- Generate your unique affiliate link.
- Share it online—on YouTube, blogs, WhatsApp, TikTok, Instagram, or Facebook.
- Earn commissions when someone clicks and buys.
Step-by-Step: How to Join the Shopee Affiliate Program
Step 1: Choose the Right Platform
Depending on your country, Shopee may manage the affiliate program through:
- Involve Asia (common in Malaysia, Indonesia, and the Philippines)
- Accesstrade (popular in Vietnam, Thailand)
- Impact Radius (used for international affiliates and some countries like Brazil)
👉 Go to affiliate.shopee.com or your regional affiliate portal.
Step 2: Sign Up
Create your affiliate account by filling out:
- Name or Business Name
- Country
- Email Address
- Social Media Channels or Website
- Type of content (blog, video, influencer, paid traffic, etc.)
Once approved, you’ll get access to your dashboard.
Step 3: Link Your Payment Method
You’ll need to connect your bank account or e-wallet to receive payments.
Shopee usually pays in local currency, making it accessible even to non-business users.
Understanding Shopee’s Commission Structure (2025 Update)
Commissions vary by category, product, and country, but here’s a general overview:
| Product Category | Commission Rate |
|---|---|
| Fashion & Accessories | 9% – 12% |
| Health & Beauty | 8% – 10% |
| Home & Living | 6% – 9% |
| Gadgets & Electronics | 3% – 5% |
| Shopee Mall Products | 1% – 3% |
| Shopee Campaign Deals | Up to 15% |
💡 Tip: Some promotions (like 11.11, 12.12, Black Friday) offer higher rates. Watch for seasonal boosts.
How to Generate Affiliate Links on Shopee
- Go to your affiliate dashboard
- Copy any Shopee product link
- Paste it into the link generator tool
- Choose your platform (Instagram, blog, etc.)
- Click “Generate” – this gives you your tracking URL
- Shorten the link using services like Bitly (optional)
- Share the link wherever your audience is
🎯 All purchases made through your link within the 7-day cookie period will count towards your commissions.
Best Ways to Promote Shopee Affiliate Links
1. Create a Niche Blog or Website
Write product reviews, top 10 lists, or “how-to” guides that naturally include affiliate links.
Examples:
- “Top 10 Budget Smartphones on Shopee in 2025”
- “How to Organize Your Kitchen with Shopee Finds”
Use SEO tools like Ubersuggest or SEMrush to find keywords with buying intent.
2. Use Social Media
Instagram, TikTok, and Facebook are huge traffic sources.
🎥 Create reels or TikToks showcasing Shopee hauls, unboxings, or tutorial videos. 📸 Use captions like “link in bio” and connect your affiliate link using Linktree or Beacons.
3. YouTube Reviews
YouTube is perfect for in-depth reviews and tutorials. You can:
- Unbox Shopee products
- Compare products (e.g., “Best Shopee headphones under $50”)
- Show real-life results (e.g., Shopee home decor transformation)
Add your affiliate links in the description with calls to action.
4. WhatsApp and Telegram Groups
Create or join niche groups like:
- “Daily Shopee Deals”
- “Shopee Coupon Tips”
- “Mom & Baby Shopee Finds”
Drop links consistently with helpful messages.
5. Email Marketing
Build a list using a freebie or giveaway. Then send curated deals, product highlights, and exclusive Shopee offers.
Just remember to disclose affiliate links clearly (required by most policies and laws).
Pro Tips to Maximize Your Earnings
1. Track Your Performance
Use your dashboard to monitor:
- Clicks
- Conversions
- Top-performing products
Optimize by promoting what works and testing new niches.
2. Focus on Trending & Viral Products
Use Shopee’s “Bestsellers” page or TikTok trends to find hot products that practically sell themselves.
3. Leverage Paid Ads (Advanced)
If you’re experienced, run Facebook/Instagram ads to your content or landing page (not directly to affiliate links).
4. Bundle Your Recommendations
Instead of promoting one item, create themed product bundles:
- “Everything you need for a small kitchen”
- “Shopee skincare starter kit for beginners”
This increases order value and commission.
5. Stay Updated
Join Shopee’s affiliate newsletter or community forums to stay updated on:
- New campaigns
- Flash sales
- Commission changes
- Content challenges (some offer prizes!)
Common Mistakes to Avoid
❌ Posting your links without value (spamming)
❌ Promoting low-rated or counterfeit products
❌ Ignoring your analytics
❌ Not disclosing your affiliate links
❌ Over-promising or misleading your audience
Affiliate marketing is about trust and consistency. Treat your followers with respect, and they’ll reward you.
Frequently Asked Questions
Do I need a website to join the Shopee Affiliate Program?
No. You can use social media platforms like Instagram, TikTok, or YouTube.
How do I get paid?
Payments are sent to your registered bank or e-wallet monthly, depending on country policies.
What is the cookie duration?
Shopee offers a 7-day cookie window. If someone clicks your link and buys within that period, you get the commission.
Can I promote Shopee products in other countries?
Yes, but you need to generate country-specific links and sometimes join the affiliate network for that region.
Conclusion: Is Shopee’s Affiliate Program Worth It in 2025?
Absolutely! With more people shopping online than ever before, and Shopee continuing its dominance in emerging markets, this is the perfect time to start. You don’t need a big investment—just creativity, consistency, and a willingness to learn.
Whether you’re a complete beginner or looking to expand your income streams, the Shopee Affiliate Program is an easy and scalable way to earn passive income in 2025.
👉 Take action now: Create your affiliate account, pick a few products, start promoting, and watch your earnings grow!